10 Reasons for Employee Engagement Surveys
Employee surveys are one of the most valuable yet underutilised market research tools on the market. These surveys can be conducted through a variety of methodologies from online surveys to traditional paper surveys. No matter what methodology you choose, initiating an employee survey at your organization is a step in the right direction to understanding your employee needs.
The steps to conducting an employee survey are straightforward. It's very important to use a third-party such as People Vision for this type of study. Using a third-party tells your employees there is an independent company receiving the results. It adds a very important layer in between them and their managers.
See more details here on our approach.
Here are 10 benefits of conducting an employee survey at your organization
A portal for feedback
Employee surveys provide a vehicle to collect feedback. The most cost-efficient way of conducting these surveys is done online through email. This is done through a simple list exchange of employee email contacts. Invitations are scheduled as well as reminders. Among all the types of surveys in market research, employee surveys often produce some of the highest response rates.
Opportunity for follow-up and discussion
Surveys provide the management team with an opportunity to create follow-up meetings and dialogue with teams. Although this is not as confidential as an online study it serves as a follow-up action item to take next steps with the data. These follow-ups allow management to dig a little deeper into the survey findings.
Measure levels of engagement
By measuring engagement you'll understand whether your people are engaged and how engaged they are. This information is a great metric for monitoring change and improvement over time. You can also benchmark your data against other organisations to see how you compare – we recommend using external benchmarking with caution as the real benefits of measuring engagement come from taking actions that focus on internal change.
Understand key improvement areas
This vital benefit identifies those core areas and factors which are important to employees but also the ones they are less than satisfied with. These become priority action items for your management and human resources teams. It ensures post-survey, you'll be spending your time on the items that matter most to employees.
Break down results by department
In addition to overall results, back-end segmentation allows you to slice and dice your employee survey data by department. This provides your organisation with the opportunity to create department-level training items and tasks unique to their team.
Break down results by management team
This helps identify which managers are doing well and which are not, from the perspective of their subordinates. This type of data can also provide your organisation with unique training items and follow-up criteria which is manager-specific.
Employee surveys are a great step to opening the lines of communication with employees. Since everyone has a chance to reply, employees can share all of the good and the bad feedback about the company. All in all, it's better to be aware of what employees think and need, rather than assume. If you don't ask you'll never know.
Show your employees you care
The simple act of reaching out and listening carries a lot of weight. It's a proactive approach showing you care. The tone is much different than reacting to employee complaints on a daily or monthly basis. All of this anecdotal feedback can be quantified through an online survey.
A driver for change
Employee surveys are an excellent first step to changing the culture in an organisation. Because the responses are anonymous, employees can freely share their thoughts. Oftentimes disgruntled employees do not share negative feedback with management. Before you know it they've left the organization, taking another role elsewhere. These surveys help you proactively identify and address common problems in an anonymous forum.
Having some great anecdotal feedback from your employees can help you sell the organisation to potential employees that you are trying to attract to your organisation.